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STARBUCKS: has named Cliff Burrows president of Starbucks Coffee U.S. The post takes effect March 12

And from the completely-screwed-up-priorities file comes one particularly glaring statistic in JupiterResearch analyst David Daniels

General Electric named Beth Comstock as senior vice president and chief marketing officer.

The National Marketing Institute estimates in a recent report that consumers with environmental concerns represent over $230 billion in spending power.

Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established

Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition

You Had To Be There. Call in Europe, a new international phone company, threw a press party last December at a New York nightclub. It drew 70 reporters

Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company