Search Results for: research

Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.

Aiming for a fall 2008 kick-off, the United Football League is taking a unique tact by inviting fans to vote on the location of its franchises.

For many reasons – another record year expected in online advertising, Google first hitting $600 per share, Bidu passing $300, multiple multi-billion dollar acquisitions, record-levels of investment, a blog being valued at $100 million…

(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.

A total of 15,540 subscribers to this home design and architecture title are identified. Launched in September 2005, this magazine was acquired earlier this year by Network Communications Inc. Lists of subscribers to other regional magazines published by NCI are available.

Despite retailers’ efforts to jumpstart holiday sales, people plan to start shopping later this year and impulse buying is expected to drop, according to a recent survey by The NPD Group.

When it comes to trustworthy sources of information about products and services, consumers overwhelmingly put their trust in…other consumers, according to a new survey from Nielsen Research.

Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association’s List Leaders Group, Kanter portrays himself as a humble list broker.

AccuData Integrated Marketing has named Stephen Webster president and general manager and Blair Staas executive vice president of sales

Lake Group Media Inc. has assumed management of Purity Products’ list of
832,517 buyers from the last 24 months. The average order was $100 for
vitamins and other dietary supplements.