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If you read Part 1, you will have learned of a great gym, but more importantly, of a challenge that it and many local businesses face, especially service based ones where foot traffic alone won’t make the…

If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research.

Online retail sales in the U.S. this holiday are expected to hit $33 billion, a 21% increase over 2006, a recent survey forecasts.

Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday.

Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.

Nearly two-thirds of moviegoers who watched a film in a movie theater last month “do not mind the advertisements they put on before the movie begins,” according to a new report issued yesterday by the Cinema Advertising Council (CAC).

Donn Rappaport, CEO of American List Counsel Inc., has been elected chairman of the Direct Marketing Association Board of Directors.

Buyers are willing to shop warehouse clubs and discount stores for consumer electronics but are generally unhappy about the service they find there, a new study from The NPD Group found.

Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.

Listadata Management Services Inc. has been appointed list manager for Northland Biogenics Inc. This file consists of 55,603 buyers from the last three months.