Search Results for: research
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Agencies
Sony Division, Ad Council Team on Cyberbullying Contest
Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.
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U.S. Online Ad Budgets up 28% This Year: eMarketer
Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.
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Agencies
Meet the Broker: Alec Waluschka
Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.
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Do Not Track – Not For Me
I finished my undergraduate degree as the Internet boom started to hit its stride, but after several entrepreneurs had already started and sold companies for tens to hundreds of millions of dollars. When I started…
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Agencies
Online Marketer Set to Try Offline Tactic Next Year
Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men’s neckwear.
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Listline e-Newsletter 11/07/07
Lake Group Media Inc. has been chosen to manage the Missionary
Association of Mary Immaculate’s donor file -
Digital
Advertisers Under-use Optimization Technology: Jupiter
While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.
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Wal-Mart, P&G Top ‘Best” List in PoweRanking Survey
Wal-Mart and Procter & Gamble rose to the top of the charts once again as the “best of the best” in Cannondale Associate’s annual survey of retailers and manufacturers.
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Online Shoppers Like to Take Each Other’s Word: Study
About 65% of online customers can be classified as “social researchers,” interested in and motivated by the peer reviews of products and services that they find on Web shopping sites, according to a new study.
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Listline e-Newsletter 11/06/07
Direct Media Inc. has been named list manager for Manufacturer’s News
Inc. More than 1 million names are available from the MNI master file.