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October sales were up over the same period last year, but only slightly, signaling a slow-down in consumer spending just as the holiday shopping season begins, the National Retail Federation reported yesterday.

Thanks in part to the Internet and social networking applications like MySpace and Facebook, word-of-mouth marketing is emerging as a leading alternative marketing strategy. In fact, it’s one of the fastest growing advertising and marketing segments, according to a new study.

Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.

Statlistics has assumed management of the Food Service Report list,
which identifies 245,139 new food service businesses. Last 12-, 18- and
24-month names are available.

U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey.

Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.

OK, so maybe The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis wasn’t the business model I thought it was.

The list—written as a transparent attempt to generate cheap publicity—resulted in two press releases from companies crazy enough to acknowledge they were included.

However, they are the two of the best press releases ever received by this newsletter.

Intellidyn Corp. and Taylor Nelson Sofres Group (TNS) have formed a strategic alliance to create a global marketing consulting practice offering customer acquisition, cross-selling and retention programs.

(Promo XTRA) Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.

Meclabs Group, a direct marketing services and research company, is acquiring InTouch, a lead-generation services provider.

Terms were not disclosed.