Search Results for: research
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Agencies
College Bound
At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off
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Way Too Clever
Beware the jabberwocky known as the advertising series. Too often what seems like a good campaign idea ends up in muddled ads forced to fit a particular
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E-mail Addiction on the Rise: AOL
(Direct Newsline)—E-mail is not dead. In fact, more people are addicted to it than ever and they’re checking it in the oddest places—at least according to AOL
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Forrester Acquires JupiterResearch for $23 Million
Forrester Research Inc. has acquired JupiterResearch LLC, and its parent company, Jupr Holdings Inc. for $23 million.
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Agencies
Meet the Broker: Joanna Dymond
Today we meet Joanna Dymond, vice president of sales and brokerage at Rich List Co. Dymond works with clients selling financial services, real estate and various kinds consumer products
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Where does my company go from here? Part 1 of 4
Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in.
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What to Look for in a List Management Company
Attention all Advertisers! By advertisers, I mean anyone who owns an internet property that sells a product, service, or creates leads online. How many of you have multiple revenue streams other than what sales are made through your web site?
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Segmentation and Personalization Boost E-mail: Aberdeen Study
(Direct Newsline)—Data segmentation and personalization significantly increases e-mail campaign effectiveness, according to new research data findings released by Aberdeen Group.
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Former Domino’s CMO to Head Marketing at Wendy’s
Ken Calwell, the former chief marketing officer at Domino’s Pizza, is returning to his old stomping grounds, Wendy’s International, Inc., to become its new marketing head