Search Results for: research

Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements.

American Express is conducting a consumer awareness campaign around gift card redemption prompted by its own research indicating that most Americans will receive at least one gift card during the holiday season.

This master file contains 349,282 postal addresses for individuals who’ve indicated an interest in continuing education, including degree and certificate programs.

More than $18 billion was spent online during this Holiday season, an 18% increase over last year, according to ComScore Networks.

People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.

Alcohol marketers have made “small progress” over the last five years in reducing youth exposure to print and TV advertising, according to the latest study from the Center on Alcohol Marketing and Youth.

Hippo Direct has been appointed as a non-exclusive list manager and licensed data reseller for the American Dental Association. The ADA file consists of 239,924 members, which includes dentists and students. Members pay up to $1,100 in annual dues. The ADA charges a royalty fee over the base price, but selections are offered at no charge. The brokerage commission is 30%.

At a time when consumers have hijacked brands through user-generated content such as blogs and videos, clients are asking this very question about their own brands. It becomes especially acute in the digital realm, which can seem like a consumer-generated free-for-all of YouTubers, bloggers and Facebookers all telling the world what they think of you 24/7.