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Today we meet Greg Branstetter, president of Hippo Direct, a small Solon, OH-based list brokerage firm that evolved from a bookseller catalog that he launched in 1992.

National CineMedia added Warner Bros. to its lineup of high profile content providers for its “FirstLook” movie theater preview program.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

The Internet turned 25 over the weekend. Twenty five years ago last week, Vint Cerf and Robert Kahn got a few computers in their Defense Department research agency to start talking to each other using the TCP/IP protocol. That platform, which had been in development for more than a decade, let small computer networks start talking to each other.

San Francisco-based Ecast claims to provide digital music and other content to more than 10,000 bars and nightclubs around the U.S.

Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications.

Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.

Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.

The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.

Early in the New Year, a marketing research firm declared Wednesday the best day for e-mailers to send out their messages. This contradicted late-2007 research, which stated the choicest days were either Tuesday or Thursday. That finding, in turn, had refuted mid-year research that conclusively proved Saturday was the one day every e-mail marketer should embrace.