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I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.

Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line

Let’s face it every Web site is a marketing Web site. Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl

If you exhibit at trade shows as part of your business-to-business marketing strategy, you’re in good company. About 18% to 25% of the typical B-to-B

An economist looking only at direct marketers’ online spending patterns might think the country is in pretty good shape. Direct’s annual survey of e-commerce

With the U.S. economy faltering and catalogers still reeling from last year’s severe postage increases, mailers could do worse than consider Canada, the

Target Corp. has promoted Michael Francis to executive vice president and chief marketing officer

Americans like to play games on their mobiles phones. And the fact that they don’t like to pay

The market for enhanced “energy drinks” has grown substantially in both dollars and consumers n the last five years, according to marketing research firm Mintel

Retailers who don’t allow shoppers to start a transaction via one channel and finish it in another are going to be increasingly in the minority, according to new research