Search Results for: research
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Top Gaining Internet Properties, Categories, Search Engines in 2007
Recent figures released by comScore highlight the top gaining Web properties, categories, and search engines.
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Listline e-Newsletter 2/6
The Texas Department of Transportation’s travel division is offering a
monthly hotline selection for Texas Highways, a travel magazine with
134,985 subscribers. -
Digital
Online DM Spending Up, Offline Down: Survey
Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least $500,000 in 2007 for online efforts, compared with just over one-third in 2006.
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News Brief
THE COCA-COLA CO.: has purchased a 40% stake in Honest Tea Inc. the maker of certified organic beverages, including Honest Tea. Coca-Cola may elect to buy the remaining interest in the future. Financial terms were not disclosed.
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Top Super Bowl Ads Dominated by Animals: Survey
Giant carrier pigeons, disciplinary Dalmatians, Underdog and screaming squirrels were among the characters animating this year’s most effective Super Bowl ads.
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Digital
E-Buyers Use Multiple Web Portals: Jupiter
Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.
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Marketers Try to Stave Off Bleak Valentine’s Day Sales: Survey
Given the bleak predictions about the economy, retailers have mixed feelings about the strength of Valentine’s Day sales.
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LETTERS to the editor
MAKE DOWNLOADS UNIQUE(When Is Too Far, December) I loved the column. Thanks for having the to say it. As for your Digital Directive piece, I’m
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Agencies
Social Tease
Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.
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Rebound-Soon?
At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand’s U.S. sales