Search Results for: research

Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition

You Had To Be There. Call in Europe, a new international phone company, threw a press party last December at a New York nightclub. It drew 70 reporters

Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

DMers may be spending less on some things this year, but not on database systems and analytics. A new survey from Alterian shows that 67% of the companies

So how was your Valentine’s Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched.

What’s a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best

As the old expression goes, it doesn’t matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn’t necessarily

What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?