Search Results for: research
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Live from AAAA: In a Digital World, Disney Says Content is King
Despite the dramatic impact and changes digital technology has had on consumers and the media, the one constant is the demand and need for great content.
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Omniture Allies with Baidu.com to Boost Online Marketing
Omniture Inc., an e-commerce software company based in Orem, UT, has formed a strategic alliance with Baidu.com Inc., China’s largest search engine company.
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Ringtones In The News Again
If a government agency could find itself on the Inc. 500 list of fastest growing companies, Florida’s Attorney General’s CyberFraud Task Force would have a strong case for inclusion. As you might recall, upon…
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Agencies
Rewards Don’t Buy Loyalty: Study
Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers.
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Agencies
American Express Incentive Services Names Harris as VP of Marketing
American Express Incentive Services has named Matt Harris as vice president of marketing.
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News Briefs
STARBUCKS: has named Cliff Burrows president of Starbucks Coffee U.S. The post takes effect March 12
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Email
Stupid Marketer Watch: They’re Kidding, Right?
And from the completely-screwed-up-priorities file comes one particularly glaring statistic in JupiterResearch analyst David Daniels
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GE Names CMO; NBC Shifts Exec Roles
General Electric named Beth Comstock as senior vice president and chief marketing officer.
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New Eco Regs?
The National Marketing Institute estimates in a recent report that consumers with environmental concerns represent over $230 billion in spending power.
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Agencies
From Backyard to Broadcast
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established
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