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It’s still the early innings of the social networking game, and companies are continuing to formulate strategies on how to get into it while analytical observers are trying to discern what the online dialogues mean.

U.S. consumers aren’t making as many trips to the stores as they used, largely because of economic pressures and steps to save money, a recent Nielsen Co. survey found.

The company behind the Got Milk? tagline is rolling out a new campaign targeting teenagers to get them thinking about milk and music. Only this time, it’s using a social networking site to do it.

3BILL, the mobile division of Symbios Group, has acquired the social network platform Faces.com.

Information Strategies Inc. has tapped Direct Partner Solutions Inc. to
oversee a list of 104,740 subscribers to the online newsletter
ManagingYourHR.com. Postal and e-mail addresses are available for
targeting senior level managers. ALC Data Management was the prior list
manager.

Viral marketing represents a brave new media world with its own set of rules that have little to do with traditional media concepts.

Consumers are expected to spend $14.4 billion this year on food, apparel, gifts, flowers, decorations and candy to celebrate Easter, a recent survey said.

A list of 33,742 veterinary book buyers and journal subscribers is
available from Blackwell Publishing. Those named include veterinarians,
professors and researchers. Direct mail is the source.

eMarketer’s Geoff Ramsey and Didit’s Kevin Lee to Deliver Keynotes.

List Services Corp. has been tapped to manage this master file. It names
more than 1.6 million catalog buyers from the last 12 months. The
average sale was $50. Three-quarters of these customers are women. Dunn
Data Co. was the prior list manager.