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People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space

If You Use E-mail as part of your promotional campaigns, you’re probably already checking to make sure that your messages get delivered. You may also

About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives

Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little

For many television viewers the digital video recorder is their very best friend. But to advertisers spending valuable budget dollars trying to reach

Direct had a full house for this year’s list roundtable. Considering all the additional responsibilities on brokers’ plates, that’s impressive. Clients’

Here’s a file from OneWallSt.com Inc. consisting of subscribers and
investors who registered at this and affiliated Web sites. Nearly
330,000 names have been assembled, including 257,754 financial
newsletter subscribers. Postal and e-mail addresses are available.

Earlier this month, Apple’s iPhone, one of the most anticipated launches in recent memory, turned a year old. Watching the lines form and the micro-economies that formed around early procurement, looked…

Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year.

Marketing research firm TRA Inc has licensed TV viewer data from 1.7 million subscribers to television program recording service TiVo Inc., which it plans to sell packaged with household product purchasing data.