Search Results for: research
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Forrester Research Cuts 5% of its Workforce
Forrester Research, Inc. has cut its workforce by about 50 jobs, or about 5% of its workforce. The cuts were made across various functions and geographies worldwide
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WWE Taps USTA CMO as Marketing Chief
World Wrestling Entertainment has named Michelle Wilson to be its executive vice president of marketing.
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InfoGroup Reports Revenues Rose 7% in 2008
Although its fourth quarter revenues declined 4%, InfoGroup reported $728.3 million in revenues for the 2008 fiscal year ending Dec. 31, which reflects a 7% increase compared to the previous year.
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Fewer People Are Moving, Epsilon Report Shows
Number of New Movers Declines by 4 Million: Epsilon
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Fewer People are Moving, Epsilon Data Shows
Fewer new movers are available for targeting goods and services. The number of new movers declined 20% in November 2008, compared to the same month in 2007, according data tracked by Epsilon.
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Agencies
Meet the Broker: Michael San Inocencio, senior list broker, Information Refinery Inc.
This week, Meet the Broker features compiled lists expert Michael San Inocencio, who shares some insights on growth opportunities during the economic downturn
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Online Video Ad Spending Still Growing … Slower
According to the expectations of AccuStream iMedia Research, online video ad spending will grow 22.5 percent in 2009.
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Email
E-mail Top Online Activity for Seniors: Pew
Maybe e-mail one day soon really will be just for old people.
According to a recent study from the Pew Internet and American Life Project, 74% of Internet users age 64 and older send and receive e-mail
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Getting Your Brand “Shovel Ready” for the American Recovery and Reinvestment Program
In preparation for this spending tsunami that will be brought on by the Obama administration’s $815 billion American Recovery and Reinvestment Program, thousands of businesses will jockey to position themselves for a piece of the infrastructure pie. The good news is that there is still time for marketers to go to work on their branding issues now
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Super Bowl Ads Don’t Score with Viewers
The successive second half comebacks by both teams kept football fans riveted to the action in Sunday’s Super Bowl—but the interstitial action in the TV spots was much less compelling.