Search Results for: research
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Agencies
NexCen Brands Tests Mobile Coupon Program
NexCen Brands’ Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery are hoping to drive store sales with a mobile coupon program
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News Brief
TWENTIETH CENTURY FOX: has appointed Gary Rosenfeld to senior vice president of New Media Licensing
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Listline e-Newsletter 10/01
MetaResponse Group Inc. was selected to manage 15 October Research Corp. lists of real estate professionals, among them October Research Business
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Agencies
Chiquita Runs Rewards for Fresh Products Purchases
Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice
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Agencies
Introduction: Myths of Direct Marketing History
It’s easy to find old magazine advertising—just go to your library. But try to find direct mail pieces from, say, 1880. Few exist. And so we welcome you to HistoryWalk, our direct marketing history page
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Winning the Customer Comeback
When it comes to consumer loyalty, buyers feel connected to automobiles, but have little love for planes. Trains don’t figure in the picture. That’s one
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U.S. Households Viewing Broadband Video Doubles: Survey
Online video viewership is booming, with the number of U.S. households watching broadband video doubling over the past year
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Walgreens Names Sara Lee Exec as CMO
Drugstore chain Walgreens has named Kim L. Feil, a former Sara Lee executive, as vice president and chief marketing officer, a new position
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Agencies
Walgreens Names Sara Lee Exec as CMO
Drugstore chain Walgreens has named Kim L. Feil, a former Sara Lee executive, as vice president and chief marketing officer, a new position
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