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Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by

Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and

A survey recently conducted by Information Solutions Group and sponsored by game developer PopCap Games reveals that 57 percent of AT&T mobile subscribers in North America have ever played a mobile game.

According to data from Nielsen Online, total ad impressions in April declined 11 percent from the previous month.

To combat a shrinking population and one of the lowest unemployment rates in the world, Immigration New Zealand, a division of the country’s Department of Labor, Began in 2007 to plan a campaign to draw overseas skilled workers to relocate to the country, targeting the U.S. and the U.K.

Microsoft’s Office Live Small Business is a turnkey software package that includes Web domain hosting, Web site building, e-mail and e-commerce and other tools a small business needs to operate on the Internet

For the last few years, McDonald’s and its agency The Marketing Store have been fine-tuning the chain’s wildly successful October “’Monopoly at McDonald’s” promotion to increase player engagement, making changes that built play frequency

The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs

Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates