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The expansion of the U.S. audience for mobile text messages should lead to expanded opportunities for SMS marketing, according to a new white paper from Nielsen Mobile, the telecom and mobile media research arm of The Nielsen Co.

The old saying: “Don’t put all your eggs in one basket” may be a clich but has withstood the test of time for good reason. Risk management techniques of diversification are an important strategy for savvy business people to implement in any industry.

Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive.

A panel on the future of database marketing started with a blunt question. “What the hell is going on with this economy?” asked Forrester Research senior analyst Dave Frankland.

(Direct Newsline)—Strong fourth quarter Internet search advertising may reach record highs for Google and Microsoft.

Beyond a consistent presence in the winner’s circle and photogenic appeal, NASCAR sponsors gravitate to drivers who exude a range of personality traits.

Eli Research Inc. picked Worldata to manage more than 25 healthcare industry publication files.

PepsiCo has created a new worldwide chief marketing officer position and has hired Jill Beraud, a former Victoria’s Secret marketing exec, to fill it.

Find new prospects using customized reports designed to maximize targeted online advertising reach.

Lake Group Media Inc. has been chosen to manage a list of subscribers to Investor’s Business Daily.