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If ever there was a time when marketers need to make sure all their sales channels are humming, it’s now. And online affiliate programs are no exception.

Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.

B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly.

NEW LISTS ConstructionProGuide.com Postal and e-mail addresses are available for 287,388 individuals in the construction industry who registered at ConstructionProGuide.com.

Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.

As someone relatively new to the industry, I appreciate that Direct helps me understand other facets of direct marketing besides what’s day-to-day in

Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking

The overall media spend this year is expected to slip to its lowest growth rate, only the second decline in 30 years.

CANON: renewed its sponsorship deal as official digital camera, copier, SLR camera and printer of the New York Yankees in a three-year pact.

In any business venture, you should begin with the end in mind. For email marketers, the end goal is to execute a successful email campaign.