Search Results for: research
-
Five Ways to Boost ROI of Behavioral Targeting Campaigns
The number of interactive marketers using behavioral targeting is picking up speed, growing from 16% in 2007 to 24% last year.
-
Mobile
One in Three Smartphone Owners Acts on Mobile Ads: Study
More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research
Tagged in: -
Online Sales Rise in Q1 2009
According to a survey conducted by Forrester Research and Shop.org, online retail sales in the U.S. rose 11 percent in the first quarter of 2009 compared to the same quarter in the previous year.
-
Net is Newspapers’ Best Opportunity Yet: Digital Survey
Though this would seem to be the worst time in the newspaper industry’s history, the Internet presents it with its best opportunity to date
-
Agencies
SugarCRM Names GM for China Operations
SugarCRM has appointed Yun-Ping Hsu general manager of its China operations.
Tagged in: -
Bride of Flogenstein
Some what out of necessity, the fake blogs have started to grow-up. While still a confusing mess, two types of players seem strongest – those attempting to buy on slightly more premium inventory, i.e. non-self service…
-
The Return of Jeeves (in the UK)
After spending three years in retirement, Jeeves has returned to Ask.com, compelling the search engine to revert back to its original name, Ask Jeeves – in the U.K.
-
Agencies
Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago
Tagged in: -
Email
Stupid Research Watch: Spam Has a Carbon Footprint? Pshaw!!
In what has to be the most laughable e-mail-related studies in history, Internet security firm McAfee last week published a report claiming that spam is a major contributor to greenhouse gasses
-
Agencies
Kellogg Settles with FTC over Health Claims on Cereal
Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false
Tagged in: