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For the last few years, McDonald’s and its agency The Marketing Store have been fine-tuning the chain’s wildly successful October “’Monopoly at McDonald’s” promotion to increase player engagement, making changes that built play frequency

The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs

Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates

Entertainment moved up in the ranks, to No. 3 from the No. 6 most popular online coupon category printed in April

For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year’s model. Of course, the “old” information doesn’t quite satisfy the consumer. Who wants to read about last year’s model?

The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 2008

Today, we meet Mark Zilling, senior vice president at MeritDirect. He’s specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001.

According to a recent report released by ForeSee Results and FGI Research, consumer satisfaction with the top 100 e-commerce sites declined 2.7 percent in Spring 2009 compared to Spring 2008.

Online display advertising will be the only online advertising channel to see cutbacks in 2009 and 2010, while all other channels will see major growth, according to the Jack Myers Publishing in a recent forecast.