Search Results for: research
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Agencies
PRC: Fix Postal Pensions Before Cutting Mail Delivery
Postal Regulatory Commission Chairman Ruth Y. Goldway warned against cutting universal mail service until Congress considers possible changes to the U.S. Postal Service funding of employee pensions and future retiree health benefits.
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Teen Texting Rates Hit the Stratosphere: Research
Saying that teens loving texting has all the dramatic impact of saying the sun will rise in an easterly direction tomorrow
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Octagon Promotes and Hires New Execs
Octagon, the sports and event marketing agency, has announced a number of promotions and has hired a managing director for Greater China
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Week in Review
Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)
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People In The News: Loyalty Lab, Adenyo, American Teleservices Association
Loyalty Lab, Adenyo, American Teleservices Association have all recently announced management changes.
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Social Media On The Outside In Channel Integration
Two quick takeaways jump out of a new Forrester Research report on retention marketing: First, marketers have lagged in incorporating social media data into their campaign management systems. Second, the relationships marketers have with their campaign management systems tend to be ones of convenience, not of love.
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Agencies
Coupons Use Soared in ’09 at All Stores: Nielsen
After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company
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Burger King Creates CMO North America Post, Names Mike Kappitt
Burger King has appointed Mike Kappitt as chief marketing officer, North America, a new position
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Freelancers Are Thriving
Yes, unemployment is still hovering around 10 percent in the U.S., but that doesn’t change the fact that things have been quite sunny for freelancers, according to Elance.
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Week in Review
Headlines from the week