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According to a recent survey conducted by the Mobile Marketing Association (MMA) and Luth Research, consumers respond much better to location-based ads than to SMS and mobile Web ads.

Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.

Postal Regulatory Commission Chairman Ruth Y. Goldway warned against cutting universal mail service until Congress considers possible changes to the U.S. Postal Service funding of employee pensions and future retiree health benefits.

Saying that teens loving texting has all the dramatic impact of saying the sun will rise in an easterly direction tomorrow

Octagon, the sports and event marketing agency, has announced a number of promotions and has hired a managing director for Greater China

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

Loyalty Lab, Adenyo, American Teleservices Association have all recently announced management changes.

Two quick takeaways jump out of a new Forrester Research report on retention marketing: First, marketers have lagged in incorporating social media data into their campaign management systems. Second, the relationships marketers have with their campaign management systems tend to be ones of convenience, not of love.

After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company

Burger King has appointed Mike Kappitt as chief marketing officer, North America, a new position