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Spending on e-mail marketing will hit $13.4 billion this year, according to Veronis Suhler Stevenson’s latest Communications Industry Forecast. That constitutes

If you can figure out a foolproof way to estimate the amount that U.S. brands will spend on marketing within social media this year or next, kindly let

Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

To paraphrase Homer Simpson, interactive marketing is there anything it can’t do? Well, yes, and that’s why spending on U.S. digital marketing will make

“Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project

Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.

Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.

CDC Software Corp. generated $48.6 million during its third quarter, down from $60.5 million in third-quarter 2008.