Search Results for: research
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Agencies
Mail Stream: A Report on Incoming Direct Mail
UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice.
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Direct Mail Starting To Show Signs of Life
If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support.
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Internet to Play Major Role in Money-Saving New Year’s Resolutions
Performics recently revealed the findings from its 2009 Online Buyer Economic Trend Study’ which includes a widespread emphasis on saving money in the New Year. Consumers seem set to utilize the Internet to help them toward keeping to this goal.
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Email
Experian Buys Japanese E-mail Firm
Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.
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Women Leaning More on Social Networking Sites
Women are utilizing social networking sites more often these days for various purposes, including those related to interacting with brands online.
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New Media M&A Ends the Year with Momentum: 2009 Digital Media M&A Round-Up
Peachtree Media Advisors: Digital media M&A deal value drops 10% in 2009 to $15.2 billion but ends the year with significant momentum as second-half M&A activity escalated in the mobile, e-commerce, ad technologies, and web analytics segments.
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An Act of Desperation?
Tough times call for desperate measures. No. I think the saying goes “Desperate times call for desperate measures.” It’s an interesting saying, and we always tend to think of it literally in that order, that the situation causes…
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Forum Content Creators Also Wield Influence Offline: Survey
A new user survey finds that people who contribute to online forums– those Web sites where users can post questions and thoughts for response and comment from others
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Email
Analyst Daniels Resigns from Forrester
David Daniels, one of the most influential voices in e-mail marketing, has resigned his position as an analyst with Forrester Research, Magilla Marketing has learned.
Word on the street is he hasn
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Six Million More Seniors Online
While people 65 and older still make up less than 10% of the active Internet universe, their numbers are on the rise, according to Nielsen