Search Results for: research
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Lunchable’s “Lunch Your Tummy Right” Program
2010 Pro Awards Finalist: Best Use of Event Marketing (More Than Five Venues)
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Interstate Batteries Summer Snow Days
2010 Pro Awards Finalist; Best Use of Event Marketing (Five or Less Venues)
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Agencies
Good Marketing Execution Happens at All Touchpoints
In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.
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“LG Transform To Something Better” Consumer Sweeps
2010 Pro Awards Finalist; Best Mobile Marketing Campaign
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The Week in Review
Headlines from the industry.
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Is There an Ideal Size for a Search Box?
Designing a website involves a lot of things, but how often does one think of the ideal size for a search box?
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Digital Coupons Doubled to More than $1 Billion
According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.
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Getting to Market
You don’t have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network…
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Agencies
Inbound Leads Need Fast Action
A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. According to the MIT study, the odds of contacting a lead captured by an inbound contact center drop by 80% after a five-minute threshold. After half an hour, the odds fall by 99%, the study found.
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Agencies
ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards
ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards
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