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Back-to-school e-mail messaging will peak this week, according to The Retail Email Blog. This means that for companies that haven’t started working on their back-to-school campaigns yet, they’d better get cracking. But a late start is not too big of a reason to fret – purchase interest for back-to-school shopping will last beyond August, and there’s plenty marketers can do to maximize this opportunity.

Started hanging the tinsel yet? Ordered the instant latke mix? Mixed the punch and dragged out the Dickens? While personal preparations for the December holidays may be a ways off, mid-August is a good time for marketers to start planning their campaigns. Bill Tancer, general manager of research at Experian Marketing Services, has just released The 2010 Holiday Marketer: Benchmark And Trend Report. He spoke with Direct Newsline about holiday trends and myths

Mattel’s iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt

2010 Pro Awards Finalist; Best Use of Viral Marketing in a Promotion Campaign & Best Creative

2010 Pro Awards Finalist; Best Dealer, Sales Force or Business-to-Business Campaign

2010 Pro Awards Finalist; Best Campaign Targeting a Micro Audience

2010 Pro Awards Finalist; Best Web-Based Promotion, Best Use of Viral Marketing in a Promotion Campaign and Best Campaign on a Budget (under $250,000)

Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.

2010 Pro Awards Finalist; Best Sponsorship or Tie-In Campaign

2010 Pro Awards Finalist; Best Cause-Based Promotion