Search Results for: research

Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease

Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.

According to a recent study sponsored by KingFishMedia, HubSpot and Junta42, most companies have a social media strategy, and the vast majority of them handle them internally. Also, while…

According to the latest figures from Chitika, advertisers appear to have an easy choice when it comes to who to target in the mobile realm.

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Chitika, an advertising network, has pegged Bing as the second-biggest search engine, ahead of Yahoo. It may or may not have the support of other stats, but it might not matter – Bing could have a leg up on Yahoo regardless of what the numbers say.

A company that touts itself as a provider of cutting-edge marketing software can’t simply rely on the tried and true when promoting its own solutions. They need something customers will perceive as the next “big thing” in interactive media

Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

Next week marks a staple in the performance marketing calendar, Affiliate Summit. Last year, at least three thousand, if not more, descended upon and experienced the…