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As we have all too often been guilty of saying, it doesn’t take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under…

Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this.

Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their customers who change their behavior and offer insights into what they value. And recognition has been offered in the form of special access to events or information, or upgrades when inventory allows.

The key to cutting through the clutter – and what will separate the truly genius loyalty marketers from the merely smart – is creating engagement by demonstrating they know who they are and what they care about. In short, by being relevant.

According to the latest Mobclix Index, mobile video ads outdo online video ads in terms of engagement, and impressions on the Android platform continue to surge.

Headlines from the industry.
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You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

The Jimmy Dean brand is debuting a new line of breakfast items, Jimmy D’s, made with turkey sausage. The campaign is fully integrated

Quietly, and under the radar of many in the marketing and advertising worlds, digital, place-based video has achieved critical mass in the United States

Headlines from the industry.
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According to recent numbers from Compete, more than eight out of 10 consumers shop online at least once a week.

It’s a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park