Search Results for: research

The “2010 Search Engine Results Page (SERP) Insights Study” from Performics, conducted by ROI Research, includes its fair share of intriguing morsels of information about searchers in the U.S., including the finding that Google is for “experts,” and Yahoo is for “novices.”

The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition

Marketing services firm Maritz has acquired evolve24, an analytics and social media research firm. The acquisition puts evolve24 under the Maritz Research umbrella. Evolve24 uses a variety of traditional and social channels to measure audiences

There aren’t too many awards more fitting for a direct marketing teacher than the Direct Marketing Club of New York’s Silver Apple. One of this year’s recipients, Christine Slusarek, has taught direct marketing at New York City’s Fashion Institute of Technology (FIT) for six years. As part of her syllabus, she draws on more than 25 years’ experience, including the last 20 at Time Consumer Marketing Inc., where she currently serves as executive director of list and database marketing.

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Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.

According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons

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According to recent numbers released by Compete, consumers are more likely to research expensive items online than they are to research less expensive items.