Search Results for: research

The U.S. alone claimed nearly half of the worldwide distribution of iOS and Android app sessions, according to Flurry. But it should be noted that China is a rising star in the world of mobile apps.

I forget where we heard this, but a famous author and researcher asked people to go to the bookstore, either online or in that old thing called a bookstore, to count the number of titles that have the word happy in them. The question alone suggests…

One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes.

2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.

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Auditude released its “Auditude Video Monetization” report, which looked into how content type, length of video stream, ad format and placement affect viewers’ response to video ads. The company researched a sample of more than 11 billion ad impressions through its video ad serving platform.

Performics recently released its “Social Shopping Study: Participant Behaviors & Preferences on Social, Shopping and Deal Sites.: Contrary to popular belief, the study found that men more frequently take part in shopping activities via social networks, shopping sites and deal sites than women do. However…

In its 2011 Advertiser Intelligence Report titled “Digital Video Advertising: Removing Barriers Equals Greater Opportunities,” Casale Media shares the findings of research conducted by Advertiser Perceptions in October that got responses from more than 150 media buyers, managers and planners at…

Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.