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According to recent numbers from the Pew Research Center’s Internet & American Life Project, more American adults own cell phones than desktop computers and laptop computers.

Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon

October is National Breast Cancer Awareness Month-a fact that’s hard to miss. Walk into almost any store this month and you’ll be awash in pink products

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Experian Hitwise recently unveiled its most recent search engine numbers, which show that Google remains way ahead of the pack, Bing-powered search lost some of its piece of the pie and that two-word queries were the most popular in September.

Promotional marketing has undergone a seismic shift over the last five years or so. Promotion has siphoned advertising dollars away from traditional media at astounding rates

As their reward for participating, players received a FarmVille McCafe Consumable, a digital “drink” that let players navigate the game faster and perform actions such as tending their crops and feeding animals at double speed

Before you can communicate with customers and prospects via email, you obviously have to capture their email address. But while you may think that the benefits of opting in to receive email from your brand are apparent, visitors to your Website might not.

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