Search Results for: pop-up

  • publishing: Casting a WIDE Net

    Men’s Health tries everything from e-mail marketing to Internet pop-up boxesMen’s Health, which like most magazines is always on the lookout for new sources

  • Writing’s on the Wall

    Brands looking to add a little dimension to their premium menus might want to consider the new 3-D Clip Pen. Manufactured by Edgewater, NJ-based Hirsch

  • Turning Up the Volume With AOL

    myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach

  • Comeback Kid

    egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of

  • Goin’ Hollywood

    There’s a savvy new couple in Tinseltown, and we don’t mean another titillating pairing of a svelte young actress and a hunky stud. This match has been

  • Making the Connection

    It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

  • Personalized Broadcasting Systems

    A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they’ve still got tote bags and mugs. And if you’re

  • Shoppers Log On

    Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

  • Are You One-to-One – or Wan-to-One?

    As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

  • For Assurant, One-to-One Isn’t Automatic – Yet

    Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to