Search Results for: pop-up

More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…

The rich are not like you and me: They have more loyalty program points.

The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

A direct marketer accused of secretly installing millions of pop-up ad programs in a lawsuit announced by New York Attorney General Eliot Spitzer yesterday called the suit a

Millard Group Inc. has been chosen to oversee the MacWorld list group.
The appointment includes the 292,700-name active subscribers file, in
addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld
Enhanced database (287,700) and the MacWorld E-mail Address database,
with 61,100 postal and e-mail addresses.

With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers

In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

FR Lewis Financial Services Inc. has named Dalai Group as its agency of record.

Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.

Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine that weighs only 1 megabyte but does the heavy lifting of bringing Web content to users without an explicit search.

Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks”
good toward admission to a movie.