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Mutual fund invests in getting customers to view Web content offline

Perspectives on Playtime

OF ALL THE RASCALS who operated in U.S. business during the 19th century, none had greater impact than Jay Cooke. His banking company, Jay Cooke & Co.,

Cookie Cutter Think you have a tasty brand? Let’s talk. A new Logo Dough offering from an Atlanta-based company of the same name can turn a logo, message,

A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance

Most Innovative Communication Strategy Campaign: Tamiflu Launch Agency: Momentum, St. Louis (New York City office) Client: Roche, Nutley, NJ Mobile marketing

Cataloger restyles its technology and staff in hopes of increasing online salesthe Spiegel Group, hoping to grow its online sales to 20% of its total

Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

Princess Cruises turns to e-mail to qualify leadsprincess Cruises aims to provide vacationers with the best cruise experience possible – both virtually

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns