Search Results for: pop-up

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

E-marketing helps financial firms like Boston

Adobe Systems Inc. and Yahoo Inc. have formed a strategic partnership that will combine Adobe’s document-sharing program with Yahoo’s Internet search capabilities, in order to develop additional Internet services.

Bonzi Software Inc., a California company, and its owners have settled Federal Trade Commission charges that they falsely claimed that their InternetALERT software significantly reduces the risk of Internet attacks.

Software firm D Squared Solutions this week settled Federal Trade Commission charges that the frequency of its pop-up ads crippled some computers. The company used pop-up ads to sell its own pop-up blocking software (Dec. 16, XTRA). The FTC filed suit …

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.

Marketers spent $1.8 billion on games, contests and sweepstakes in 2003. That’s a lot of playtime—and for sweepstakes, a lot of game pieces to distribute.

Marketers should consider three factors when choosing a delivery vehicle for game pieces, says Marc Wortsman, executive VP for sweeps expert Marden-Kane, Manhasset, NY.

Time Warner Cable has launched a campaign to thank Staten Island residents for their loyalty and their business by running a Random Acts of Kindness initiative throughout the summer. The promotion began Monday and Time Warner’s Thank You crew is roaming …

Claria Corp. countersued L.L.Bean June 3 in response to complaints in May by the cataloger/retailer against Nordstrom, J.C. Penney, Atkins Nutritionals