Search Results for: pop-up
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Short Cuts
Online search engine Google introduced several new features in its toolbar. One automatically blocks pop-up ads. Others automatically fill out a customer’s
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Pushing the Envelope: Spike’s Nose is Out of Joint
Just about everyone is proprietary about their brand identity. You work hard to craft your image, so it’s only natural you don’t want someone sullying
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Mail Stream: A Report on Incoming Direct Mail
The recently launched Bebe Sport catalog is an offshoot of the original Bebe brand. The new 22-page Sport title has a chic and swanky feel to it, with its heavy-stock paper and beautiful models.
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Loose Cannon: Six Strikes — And Counting
An article that ran in last week’s Direct Newsline described Dale A. Petroskey, president of the National Baseball Hall of Fame and Museum, as having
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Bird Watching
If Harry Potter’s involved, something exciting must be happening. Sure enough, owls were sighted in faraway cyber worlds by tens of thousands of muggles
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Agencies
Consumer Groups Blast H&R Block
Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market
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Internet Ad Impressions Highest at Work
Primetime on the Internet is work time, according to a new Internet ad study of the first quarter 2003 by DoubleClick Inc. Internet ad impressions peak
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Fresh POP-ed
It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.
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Agencies
$55,000 Mailing Boosts Firm’s ROI
A $55,000 mailing centering on a red car just went into the black. Reynolds and Reynolds, an information services company serving the automotive market,
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H&R Block Accused of Using Taxpayer Info
Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market