Search Results for: pop-up

Wednesday May 4, 2022 Round one of the 2022 NBA Playoffs became the most-watched on ESPN since 2014, according to Nielsen, with the eight games that ran on the network averaging 3,346,000 viewers, up 28% from 2021 and 69% from 2020. The slate now ranks as the third-most watched first-round of the NBA Playoffs on […]

A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here’s what happened when 8,000 showed up.

  Thursday March 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports organization Andbox rebranded and will now be known as NYXL, described as “New York’s next global entertainment brand” that will be dedicated to creating experiences and developing content that “connects the worlds of esports, gaming culture, and […]

  Thursday March 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The grand return of the Evolution Championship Series, aka Evo, revealed its lineup of titles for when the event returns after a two-year hiatus (with new ownership & management) to its home in Las Vegas from Aug. 5-7 […]

Friday February 18, 2022 Seven-time NBA All-Star Tracy McGrady announced the launch of his nationwide basketball league, Ones Basketball Association. The league will feature a one-on-one seven-city qualifying tournament to identify the best players in the nation. The top three players from each city will advance to the OBA Finals in Las Vegas in July. […]

Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.

Friday January 21, 2022 Members of the NCAA members ratified a new streamlined version of the association’s constitution on Thursday, with balloting showing an 80.4% approval for the move as part of a two-step process designed to decrease responsibility of the association’s national office and allow changes to rules at all levels of college sports. […]

Holiday activations from likes of Amazon, KFC, Walmart and others.

Here is how brands are engaging tennis fans at this year’s US Open—from tapping kinetic floor tiles to showcase Mercedes-Benz’s electrification efforts to popping up tennis courts for American Express cardmembers to engaging fans at home with a Honey Deuce Cocktail Kit from Grey Goose—according to a piece in CM sister pub Event Marketer.

  To promote its new documentary, “Romeo Santos: King Of Bachata,” and “Romeo Santos: Utopia Live From MetLife Stadium” concert, HBO Max tapped into Dominican culture with a bachata-themed pop-up in Manhattan’s Washington Heights neighborhood through featuring daily programming, a historical tour of the music genre, an on-site barbershop and dance classes. Read about the […]