4462 results for: loyalty

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Net Results

|  by Chief Marketer Staff

Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

Sessions

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

Not at Your Service

|  by Chief Marketer Staff

THIS IS THE fifth year we've done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

Premium Blend

|  by Chief Marketer Staff

SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who

Telecom Tune-up

|  by Chief Marketer Staff

BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

Overlays on Overdrive

|  by Chief Marketer Staff

EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

ONE AT A TIME

|  by Chief Marketer Staff

WHETHER YOU LABEL today's marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the

Agencies: Who’s News

|  by Chief Marketer Staff

Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product





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