4458 results for: loyalty

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100 years of Promotion

|  by Chief Marketer Staff

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

In-house Ed at IBM

|  by Chief Marketer Staff

PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

TECHNOLOGY

This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.

Agency Moves

|  by Chief Marketer Staff

Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen

The Passages of Life

|  by Chief Marketer Staff

If you're a manufacturer of pet care products, what's the best way to grab additional customers? Would you rather entice someone to switch to your products,

Prizewinning growth

|  by Chief Marketer Staff

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

Problem Children

|  by Chief Marketer Staff

Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,





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