Search Results for: loyalty

Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed

Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C’mon. That’s

It’s a Man’s Thing/England Worthington Bitter’s beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased

An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of

GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s

If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among