Search Results for: loyalty

Argentine agency Stopromotion earned top honors in Latin American judging for the 1999 World PRO Awards of Excellence, held June 30 in Buenos Aires.The

Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.

Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged

Frequent-user cards gained a new dimension recently when T.G.I. Friday’s issued a million of them with lenticular lenses – putting the motion in promotion,

What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you

Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped

Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,

The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll