Search Results for: loyalty

The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons

Garden Botanika Inc., Redmond, WA, had net sales of $13.5 million for the second quarter of fiscal 1999. This compares with net sales of $20.8 million

Online loyalty marketer MyPoints.com, based in San Francisco, has completed its acquisition of database marketing services firm Experian’s Internet loyalty

Nearly nine out of ten consumers (88%) making online purchases between February and April rated the experience satisfactory, despite one in five having

Albara Corp., Houston, will acquire Leapfrog Smart Products, Inc.,a private company headquartered in Orlando, FL. Leapfrog designs, develops, licenses

Dugan Valva Contess confirmed that principal Neil Contess might be leaving as the agency undergoes a restructuring. “Neil Contess is still a full-time

Let’s face it: Sponsoring a music tour is no longer groundbreaking marketing.For years, marketers of everything from soft drinks to automobiles to retail