Search Results for: loyalty

Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated

Internet promotions companies are fighting a turf war through the U.S. Patent Office and the courts.BrightStreet.com, Mountain View, CA, is awaiting a

For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,

Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first

New Page 5 Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies

What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees

Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry’s composition. And the Internet

Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration

It’s spreading. A marketing medium used for years almost exclusively in grocery stores, in-store services are finding their way into other retail categories.