Search Results for: loyalty

Cincinnati-based Kroger Co. sent tremors through the grocery industry last week by announcing a restructuring of its pricing model to better compete with

Best Buy’s new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor

Netentives has announced the buyers of its remaining assets. These companies placed the winning bids for Netcentives assets during a Chapter 11 bankruptcy

Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

There’s one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000

Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The

Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with

DraftWorldwide, Chicago, has launched Premium Surge, a new company specializing in the design and manufacturing of custom promotional premiums. The company

Burger King Corp. and eBay have joined to create an Internet-based loyalty program, which will launch in 2002. Burger King customers earn points by purchasing

A one-month test aimed at Eddie Bauer’s loyalty program members boosted sales by 7% over the control group. The retailer conducted the test at its Canadian