Search Results for: loyalty

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

United Airlines and UAL Loyalty Services have chosen Grey Direct as their direct marketing agency of record. The value of the contract was not disclosed.

Lillian Vernon Corp. suffered a net loss of $4.1 million for the third quarter. Last year, the net profit was $2.6 million for the same period. The company

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

MemberWorks Inc., a provider of consumer membership programs, has formed a partnership with Victoria

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive

Burger King Corp. will sell Whoppers for 99 cents next month to maintain market share and meet performance criteria for its pending sale to private investors,

If there’s ever been an argument for promotion over advertising, it’s the Internet. On one hand, promotion on the Web is booming almost every campaign