Search Results for: loyalty

It’s growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It’s growing smart: Stores are built in

Every four years, it’s the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate

FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

The desperation is showing. Isn’t it sad that television advertisers showcased their panic during the most-watched broadcast of the year. Dubbed the Super

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

In consumers’ minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for

Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The

For the fourth quarter ended Dec. 31, 2003, Livonia, MI-based marketing services firm Valassis reported fourth-quarter revenues were up 2.8% from the

While the dearth of data and do-not-call restrictions have teemed up to damp outbound telemarketing activity, Mass Marketing Insurance Group has managed