Search Results for: loyalty

  • Loose Cannon: Reflections During Passover and Easter

    Roughly one year ago I ran the following column. It generated the strongest, most heartfelt response of any I’ve published in the two-plus years I’ve

  • Keeping the Faith

    Although consumers retrenched in their buying behaviors in 2002, they began to spend more freely in 2003, and loyalty marketing revived slightly in response.

  • Spending Reaches $288.3 Billion in 2003: PROMO Trends Report

    Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

  • Clipping Path

    Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer

  • Spending Reaches $288.3 Billion in 2003: PROMO Trends Report

    Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

  • Target Practice

    WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

  • Upward Bound

    They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market

  • Agencies

    Samsung remaps The Matrix

    How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

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  • BeNow Names Two Executives

    BeNow, a database marketing services provider, has named Paul Weiss vice president and Gregory Pike as director of its strategic services group. Weiss

  • Sony Launches Multi-Million Dollar Marketing Campaign

    In preparation for the launch of an internal hard disk drive for PlayStation 2 and Final Fantasy XI, Sony Computer Entertainment is using a multi-million