Search Results for: loyalty

Look down. What’s on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave.

But you would have known that if you received DSW’s Reward Your Style Loyalty Member monthly e-newsletter.

Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company’s CMO, and encompass aspects ranging from store layouts to organic food offerings.

Everyone has customers who are more valuable than others. But why do you have them? Put another way, why did they choose to become a high-value customer?

Convenience-store chain AmeriStop has launched a loyalty program using cards that tailor messages to members each time they visit the store.

Visa USA is lending its debit card to strengthen the bond between retailers and shoppers.

(Direct Newsline)—Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

Ben & Jerry’s is offering consumers a sweet incentive to boost brand loyalty among its already loyal following—free scoops of ice cream for a day.

VESDIA CORP.: and school-fundraiser Schoolpop have bought…THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new…

Morgan Direct Inc. has become an exclusive co-manager of the Latin
American Countries B-to-B E-mail master file. A total of 865,361 e-mail
addresses are available. The largest counts are available for Brazil and
Mexico.

For the fourth year in a row, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.