Search Results for: loyalty
-
Catapult Promotes Lewis, Hires Lowe
Catapult Marketing has promoted Margaret Lewis to partner, and hired David Lowe as VP-creative director, a new post at the agency.
-
Agencies
Consumers Increasingly Unwilling to Trade Information for Loyalty Benefits: Study
Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.
Tagged in: -
Agencies
Coke Readies ‘My Coke Rewards’ Loyalty Program
Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands.
Tagged in: -
Best Buy Speeds into Car Racing with Sponsorship
Best Buy will sponsor the No. 66 Haas CNC Racing team in the 2006 NASCAR Nextel Cup Series. The Best Buy sponsorship will be branded on the No. 66 car, as well as on driver and crew uniforms, trailers and merchandising items.
-
Agencies
Blockbuster Launches Online Gift Voucher
Blockbuster is out with two new products—an online gift voucher and a movie and meal card—designed to boost the company’s popular gift card products.
Tagged in: -
Agencies
P&I Postscripts
BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for…THE ASI SHOW: has created an advisory board made up of…GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its…
Tagged in: -
SlimFast Shifts to Alcone
Unilever this week tapped Alcone Marketing Group to handle promotions for SlimFast, whose promotion spending is estimated at $10 million to $15 million.
-
CoolSavings Rolls Out Name Change
Interactive marketing services company CoolSavings, Inc., has changed its name to Q Interactive, an effort to show the company offers more than just online couponing. In a recent announcement, the company said the name change signifies its growth and …
-
Loyalty Lab Adds Chuck Davis to Board
Loyalty Lab, Inc., an on-demand retail loyalty and customer management platforms provider based in San Francisco, has added a seat to its board of directors. The position will be filled by Chuck Davis, chairman of shopping search engine Shopzilla, Inc.
-
Agencies
Central Mission
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand
Tagged in: